Defining Your Symbiotic Markets

The Symbiotic Markets™ framework. In order to advance both your Purpose Motive and your Profit Motive, you'll have to serve your Buyers and your Beneficiaries. Your buyers support your Profit Motive, and your Beneficiaries support your Purpose Motive.

Your symbiotic markets are composed of your Buyers and your Beneficiaries.

1. The Buyers are the Beneficiaries

2. The Buyers Share with the Beneficiaries

3. The Buyers Invest in the Beneficiaries